How can a newer website outrank and established website by using the right keywords ?
Broad keywords or the keywords which have mostly one or two words in them. Whereas long tail keywords starts from three words and they go up to seven or even eight nine volts broad keywords. Bring in high traffic but it also comes with lots of competition. So it's highly difficult to rank number one for the broad keywords, even it's less likely to get into the front page of Google search . Whereas long tail keywords bring in medium to low traffic and at the same time it comes With medium to low competition to so they are easy to get ranked number one. And even within the first week, you'll directly enter into the primary page of Google search.
Let's see an example for broad keyword Instagram. This is a single word broad keyword and when you search for Instagram you Obviously get Instagram.com as the first search result.
Can you imagine any other website comes as first search result for the term Instagram that's nearly impossible. Because the domain Authority and the search relevancy for the term Instagram with Instagram.com is unbeatable by any other Website,
But if you have searched for How to create an e-commerce WordPress website? which is a long tail keyword. Then the first search result you get lot of websites used to be the best free tutorial available to create a WordPress e-commerce website.
But when XYZ.com website comparatively new our website targeted this long tail keyword with a better content and achieved the first position in Google search in an article . The keyword relevancy should very high and the bounce rate of site should be very low. Before we see why experts recommend to Target long tail keywords.
The basic types the profile within Broad and long tail keywords.
Broad keywords can be divided into two main Types.
1-Navigational
2-General
Most of the broad keywords or of navigational type.
For example, if you want to go to a website such as As Instagram, it's less likely that you type Instagram.com directly in the address bar of a browser. Most of the users just search for the term Instagram on Google and then they click the first search result going to the website Instagram.com.
So they are navigating to Instagram.com through the broad keyword. On Instagram. That's why these type of broad keywords have got the name navigation other than navigation. You have got General broad keywords .
Now, let's Know about long tail keywords, long tail keywords or mainly of three types.
1-informational
2-transactional
3-General
Let's see an example for informational long tail keyword
How to use a smartwatch ?
Here You are searching for some information out of a blog or a website you're going to visit. Basically you're just searching for information. That's why. These are called informational long tail keywords.
Let's see an example for transactional long tail keyword
Buy smartphone online or Buy smart TV online here. You're trying to buy something or you're trying to make a transaction and you want the best advice or the best side. Which possesses the merchandise with rock bottom price. That is why you are searching with a keyword by right since you're trying to make a transaction these long tail keywords or categorized as transactional long tail keywords.
Let's see example of General long tail keywords
Here Comes an example for Until keyword e-commerce WordPress website this keyword has bought three words. This is neither informational nor transactional long tail keyword. Whereas if you add how to create in front of this e-commerce WordPress website, then it becomes an informational long tail keyword because you're trying to acquire and information that is how to trade. So all long tail keywords, which starts with how to can be categorized as information and if it has the word by then it can be categorized as transactional. If you have an e-commerce website or an online store that is selling products. Then you should Target transactional long tail keywords. Whereas if you have a content-based Site or Blog then you should Target informational long tail keywords broad keywords are best suited only for higher authority blocks or content websites.
The broad keywords, very high competition is revealing as they get very high traffic. So a new site or a website with lower domain Authority cannot compete for broad keywords, if you just starting or if you don't have so many higher authority backlinks, then I recommend you to Target low competitive long tail. Vote first get the initial traffic which will trigger more social shares. Then you will get backlinks or inbound links from higher authority websites eventually the domain authority of your website will rise then you can compete with these higher domain Authority websites for broad keywords.
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