Obtaining quality backlinks is a key factor in your site's rankings in the search engines. There are many ways to obtain backlinks to your site to improve your rankings, they include:
Directory Submissions – Submission to relevant directories
- Press Releases – Press releases of your products and services
- Article Submissions – Writing relevant articles and submitting them to high-quality article sites
- Guest Posts – Completing guest posts on related sites
- Contacts – Utilize your contacts to get some quality links
- Authority links – Links from magazines or high PR sites
- Blog comments – Commenting on relevant niche sites in your industry
- Competitions – Running a competition
- Link Bait – Create tools, write something controversial, this is great as link bait
- Social Media- Using social media sites such as Facebook and Twitter to build up your links
There are of course many other methods of obtaining quality backlinks to your site. One of the most important factors when link building is to use your main services as the anchor text to your site. This can however lead to an unnatural link profile, resulting in loss of rankings and all your hard work lost.
To make your links appear more natural you should look at building links that appear more natural such as image links, brand links, using people names in links, and links simply to the domain name. This is especially important if you are link building to a new domain as it is likely the new domain would have very few natural links on the internet.
To test this theory I completed some tests on a domain name evaluating all the links, and deciding if they were one of the following:
- Brand links
- Service Links
- Image Links
- No anchor text
- Brand and service links
The test involved exporting all the links and then breaking the links down into the different anchor text that was used. I then manually decided if the links equated to one of the above lists. This showed the following:
Here we can see that the site in question was heavily service-related, with very few links towards the other types. To me, this link portfolio is a little unnatural. Google would expect to see more non-service related links in the site's link profile.
Evaluation:-
After reviewing the above link profile of the above site I would evaluate that this site needs more non-service related links. This can come in the form of blog commenting or perhaps some brand linking using social media. I would also concentrate on creating some links that contained a brand and service, as this would relate the brand and their services more closely together in the search engines.
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