why long tail keywords bringing better conversions ?
In gender perspective a keyword is nothing but a word which has got a great significance, But let's talk from a website owners perspective.
What does keyword mean?
It's just a phrase for which you would like to rank Number one on Google. Yes. Everyone wants to rank number one. That's why everyone cannot rank number one.
It's pretty logical. That's where SEO that is search engine optimization comes into play. That's where this course exits. Actually we haven't seen much.
About what is a keyword? So let's see that from a different perspective. Now a keyword does not need to be a single word. For example, when a user searches for WordPress themes. He may be expecting a search engine to display various perspectives of Wordpress themes such as
what is a WordPress theme from where he can download it. How he can install it or upload it to his website or how to design WordPress themes.
So there are multiple things that are covered in this broad keyword WordPress themes the shorter the keyword the range will be Broad in other words.
Shorter keywords or search hundred thousand times per month in Google.
Let's move into the next example WordPress themes for blog.
This is somewhat lengthy or long tail keyword, but to specific or narrow in terms of meaning because this lengthy key word.
There is a search engine that the user needs WordPress.
For blog and not for a portfolio site or some news website or review website or anything like that.
Now, let's move into a very long time or very specific cables
free responsive WordPress themes for blog. This is too specific or very narrow in terms of targeting the audience.
Can you understand the concept here when you search for WordPress themes you will get a lot of unrelated results compared to when you search for free responsive WordPress themes for blog.
No, you should have got a question whether you need to Target for broad or long tail keywords on your website.
Most SEO experts recommend targeting long tail keywords
I do recommend the same.
Let's assume this scenario a user who needs a ready-made WordPress themes for his blog.
Searches for WordPress themes on Google on the other hand you write about how to design Wordpress themes in such case if the user searches for just WordPress themes and if your website appears in the first search result when the user may come to your website, but he will bounce back immediately.
Then he will start to fine-tune. His search keyword to a long tail keyword because he needs free responsive WordPress themes for blog to download and use it on his website.
Where as you're teaching how to design such things what you're providing on your website is a long but useful process, but he needs a ready-made and an instant solution.
For the top WordPress themes some XYZ website may appear on the 10th search result. Whereas when the user searches for free responsive WordPress themes for blog that particular XYZ website may come to the first search result.
And when the search user enters this XYZ website he would get what he wanted. So the bounce rate No, and the time spent by the user on this XYZ website will be high.
He may get a lot of choices. So he may look into multiple themes on the side and download the one which he likes at last it's a win-win situation for both the search user and the XYZ websites owner.
This is the reason why you should Target Long tail or very specific keywords on your website to get the most converting organicTraffic.
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